Steady Leanin’s PVRPLE was the first party in Boston that really caught my attention. I thought I would never find a hip-hop scene here until I turned all the way up at PVRPLE.

At first, I was unaware of Steady Leanin’ as a movement. But the more parties I went to, the more people I got to know, I kept seeing Steady Leanin’ and Jeremy’s name everywhere. I was intimidated at first, but I mustered up the courage to speak to him.

Jeremy is now in LA working with artists like Ty Dolla $ign, Fetty Wap, and Tate Kobang. Even though he’s far away, he still shows love to Boston in any way that he can.

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JR: Steady Leanin’ is your baby. What drove you and your peers to create it? 

JK: I would talk a lot about music with my friend and Steady Leanin’ co-creator, Nate Welch. We had a very different taste than anyone we knew in the Northeast so we decided to start the Tumblr as a platform in 2011. From there, after posting music we enjoyed, not caring about being “first” or just posting what’s most popular. We branched out and started to bring artists to Boston in hopes of turning around how people felt about the subgenre (or whatever you want to call it.)

JR: Did you go into this business knowing what you wanted? Or did you go into this blind?

JK: I always knew I wanted to do something in music. I wasn’t sure how I would make money in the industry. When I got to college and realized no majors really fit my passion, I started looking around the city for ways to get involved.

JR: You’ve mentioned that Boston has a glass ceiling when it comes to the entertainment world. What advice would you give to aspiring young artists that are trying to create a name for themselves? 

JK: I think that in terms of business, Boston has a glass ceiling just because there’s only so much you can do without entertainment companies or labels or whatever. There are a few people doing things in Boston and making a living off it, but even that can only bring in so much money/publicity. When it comes to artists though, I feel like there used to be much more of a glass ceiling. I only say this because Boston rappers have historically run off to New York in the hopes for more success. There was no support by fans, other artists, etc. Things have definitely changed though. With the scene really starting to bubble, the Internet becoming more important, the young kids are embracing each other more in general. I feel like rappers don’t need to leave. If they eventually want to, sure, but there’s plenty of room to build in the city now.

JR: Is there a specific aspect in the Boston music community that you miss the most? What makes it so different from LA?

JK: I miss the people and the excitement. People in Boston can be assholes, but I haven’t met anyone more genuine. In 2015, everyone is so excited about Boston finally turning things around in hip-hop. In LA, everyone’s already jaded. I could go on for another 10 pages about the differences, but I think I’ll leave it at that. Stay positive.

JR: What exactly are you doing in LA?

JK: Right now I’m working for Todd Moscowitz Management Group and AKW Pubic Relations. For Todd, I do a little of everything, working mostly with Fetty Wap & T-Pain from accounting work to A&R-ing. For AKW, I’m helping with PR for Ty Dolla $ign & Fetty, along with a bunch for newer artists like Tate Kobang, T-Wayne, TK N Cash, and more.

JR: What makes someone a star vs. someone who works really hard but hasn’t made it? 

JK: People say “hits.” I look for artists who are true to what they rap about. If you’re faking it, I’m not interested.

JR: What have you learned in 2015? It can be anything from your work to your personal life.

JK: In 2015, I’ve learned a lot more about the different tiers of the music industry. In Boston, I caught a glimpse of it. Now, working with artists who are on top while working with brand new artists at the same time, you really see how people move. I feel like it’s cemented how I’ve always felt about people.

All I really have to say is: be yourself. Never try to be anyone you’re not. Never let your ego get in the way of progression. Don’t take xans. Always speak your mind. Never hold back if you have an opinion. People will learn to respect that you have the balls to be critical.

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