“What can kill you is what you don’t know”-Mobb Deep

Lawrence, Ma based brand 33° is back with a new collection, this time with inspiration from Mobb Deep. 33rd world is no stranger to hiphop, as there last collection “Enter the 33rd Chamber” was based off of the legendary group Wu Tang Clan. By taking aspects from every day life ,music influences , culture and a classic streetwear approach, its no wonder this brand always hits its target for there core audience. Keeping everything “in house”, the lookbook features only members of 33 degree rocking their shirts and chilling in there musically inspired studio. For the full collection, be sure to checkout the brands website 

33 Degree on the “Trife Life” collection – Trife Life is the new line under 33° umbrella, the name came from the infamous mobb deep. As everything that we produce is inspired from hip hop. We decided Trife life because the name embodies everything we draw our influences from. This is also the first capsule that was produced by we the artist in our own studio from the artwork to the prints on the garments. That’s why we chose to shoot the Look Book in our studio as well, wanted to be keep it simple and thoro. The garments 100% cotton as the quality remains the same but the artwork turns more Trife.


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